Instant Traffic Using Expired Domains
Every day thousands of domains 'expire' and are put back
into the pool of available domains that anyone can register.
They can be very valuable if you are looking for a quality
domain for your online business, or if you want to re-sell
them for profit. But wait! There is another huge advantage
to a domain that was previously owned -- Instant Traffic!
As I said above, expired domains have all been owned by
someone in the past. Many of these previous owners built
Websites for these domains, advertised them, registered them
with search engines, and even exchanged links with other
sites. All translating into traffic to that domain name.
Now, why would someone who took the time to do all that work
let the domain expire? It could be one of several reasons:
* the author simply lost interest
* an online venture ran out of funding
* poor management of the domain
* they couldn't afford the fees
Whatever the reason, it happens. And you can reclaim some of
the wasted traffic and use it to your advantage. You can
either point it to your existing site or use it to jumpstart
and add value to a new site.
How do you know if an expired domain has traffic?
While there is no way to gauge the actual amount of traffic
going to an expired domain, you can find out its link
popularity in the major search engines. This will tell you
the number of Web pages listed in a particular search engine
that link to that domain. The more links, the higher
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link
popularity and the more traffic that domain is getting (in
some search engines, the higher ranking, too).
A free online tool to help you find the link popularity of
an individual domain at five top search engines can be found
at http://www.Webofsuccess.com/popularity/popularity.cgi
Another way I recently discovered is to use this powerful
software program called Popular Domains. Among other
features, it allows you to import a list of expired domains
and automatically check the link popularity of each one. To
learn more about it, check out
http://www.Webofsuccess.com/domainsweekly/popular.html
As you can see, this can be an affordable way to gain
instant traffic to your site. Be nice, though, and do not
abuse this technique, make sure the site you are sending
traffic to relates to the domain. For example don't register
the expired domain 'ehairplugs.com' just because it has a
high link popularity and then forward the domain to your
site about Internet marketing. Other than that you may use
your new domain with 'built-in' traffic however you wish!
About the Author
Wayne Ford, mailto:info@domainsweekly.com, is the founder
and president of DomainsWeekly.com the leading supplier of
daily expired and soon-to-expire domain lists. He also
publishes a free weekly newsletter packed full of domain-
related information and a list of quality available domains.
You may subscribe by sending a blank email to
mailto:domainsweekly-subscribe@yahoogroups.com
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